CirruxSolutions provides solutions that integrate best-in-class webconferencing, CRM and analytics into a platform that will enable you to reach more HCPs, save money and increase sales. Continue reading to learn how we can integrate your Adobe Connect account into an end-to-end solution that addresses your organizations sales, marketing, compliance and analytics needs.
Healthcare Marketing and Sales
Gone are the days where pharmaceutical sales reps and medical science liasons (MSLs) can travel several hours to visit a single doctor, wait in their office lobby for hours, only to have a few minutes of face time with their customer. Such a manner of interacting with Health Care Professionals (HCPs) is wildly inefficient and inconvenient, resulting in many missed opportunities and hundreds of hours of wasted time. Instead, MSLs and sales reps are expected to be much more productive and efficient with their time, while having significantly tighter budget constraints.
A revolution is occurring in how the Healthcare Industry markets, engages and sells to HCPs. The advent of cloud-based technology has enabled pharmaceutical and life science companies to just begin to realize how they can achieve deeper market penetrate and increase sales, while still lowering costs and increasing convenience to both the sales rep and the HCP.
Content Management
One of the challenges that Healthcare companies encounter when deploying a web conferencing solution revolves Content Management. Healthcare companies:
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Have one or more large, established content libraries in place already
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Must use content that has been approved through strict legal, compliance and regulatory policies
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Must present the correct version of the content
Analytics
From an analytics standpoint, Adobe Connect is a goldmine. It contains a rich amount of data, including:
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Registration Data – Which users registered, when did they registration, registration data
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Attendance Data – When did a user enter, when did they leave, total duration in a meeting or webinar
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Activity Data – What content did the HCP views, what files did he download, chat participation, poll activity
All of this information is extremely valuable for Healthcare sales and marketers. For the sales team, the data can really help qualify an HCP from an uninterested prospect to a paying customer. For the marketing team, the data provides key performance indicators that helps them determine whether marketing campaigns are successful.
Regulatory and Compliance
With the Healthcare industry being a highly regulated industry, companies must ensure that they comply with strict regulations, otherwise they stand the risk of stiff fines from the FDA and other governing bodies. Some requirements that Healthcare companies have for their vendors includes GDPR compliance, usage of approved content, and market-level terms of use agreements.
